Find outlier videos in any niche, then see why they worked.
Track the accounts in your niche and see which posts are outperforming their own channel median.
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Track accounts in your niche
YouTube, Instagram and Threads accounts sync every 6 hours, with a Rising today view.
See why it worked
Every tracked post gets a breakdown of its hook, formula, storytelling, format and takeaways, with the transcript on YouTube.
Hooks for Reels, TikTok, Shorts
Generate hooks from 6 categories, then turn the one you like into a script.
Outliers as you browse
The Companion extension badges outliers as you scroll, and the share sheet analyzes posts from your phone.
Track accounts
Add channels in your niche on YouTube, Instagram or Threads, synced every 6 hours.
Rank outliers
Every post gets a score against that channel's own median, from cold to hot.
Read the breakdown
See the hook, the format and the storytelling behind why a post worked.
Write the hook and script
Turn the breakdown into new hooks and a script in one of 6 frameworks.
Questions people ask
What is an outlier video?
A post that earns many times more engagement than that channel's own usual, not just a high raw number.
What is a good outlier score?
Postlyra divides the post's metric by the channel's own median, calling the result warm at 3x and hot at 10x.
How is an outlier different from a trending video?
A trending video is compared against everyone. An outlier is compared only against that channel's own past posts.
Why can a video with fewer views have a higher outlier score?
The score is a ratio against that channel's own median, so a small channel's best post can outscore a huge channel's average one.
Does it work for small or faceless channels?
Yes, the score compares an account only to its own history, so a small or faceless channel ranks on its own curve.
Is there a free outlier finder?
The Free plan tracks 3 accounts, and the Companion browser extension is free to install on any plan.
Which platforms are covered?
YouTube, Instagram and Threads are tracked directly. TikTok and LinkedIn posts arrive through the Companion extension or the phone share sheet.
Can I get the transcript?
Yes, on YouTube. Instagram and Threads posts are analyzed from their captions instead.
Outlier becomes a script.
Watch a tracked post get scored, broken down and turned into a hook.