Social media automations that answer, plug and repost for you.

Instagram automations answer the routine messages, and publishing automations plug and repost after a post goes out.

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Evan Chen@evan.builds · workspace ownerHuman takeover ready

@liamcreatesReel comment
GUIDE
Comment keyword trigger
Postlyra for @evan.buildsDirect message
Here’s the guide from my Reel. What are you working through this week?
Automated private reply
Postlyra InboxDirect message
Liam’s reply is now in the shared Inbox for a person to continue.
Inbox handoff
@evan.buildsDirect message
I’m here now, Liam. Tell me where the process keeps getting stuck.
Human reply from Evan

5 Instagram triggers

5 Instagram events can trigger a reply you already wrote, once.

Post or reel comment
IncomingComment on the reel: GUIDE
AutomatedDM: Here is the guide, want the checklist too?
DM keyword
IncomingDM: price?
AutomatedDM: Plans start at 9 euros a month, want the full list?
Story reply
IncomingReplied to your story
AutomatedDM: Thanks for the reply, here is where to start
Story mention
IncomingMentioned you in their story
AutomatedDM: Loved that, here is the link I promised
Default DM reply
IncomingAny other DM
AutomatedDM: Thanks for reaching out, back to you soon

Turn comments into DMs

A keyword match sends the DM, with an optional opt-in step and a follower gate before it goes out.

Hand the thread to you

The contact is tagged, an AI draft waits in the reply box, and a person takes over inside the reply window.

After you publish

A published post can plug itself with a delayed comment, then repost itself on Threads, Bluesky or Mastodon.

Connect Instagram
Link a professional account through the official API.
Pick a trigger
Comment, DM keyword, story reply, story mention or default reply.
Write the reply once
Postlyra sends it every time the trigger matches.

Runs while you are away

Recurring postsRepeats every day, week or month until a date or count.
Recycle top postsSchedule again or duplicate to new dates at the next free slot.
RSS autopostNew feed items become drafts, never published on their own.
Saved searchesRe-run every 6 hours with a badge on fresh results.
Monthly performance reportRuns on the first of the month with no manual step.
Automatic AI switchesComment drafts and rewrites run only where you turn them on.

Before

The same reply pasted again
The link sent late
The thread lost in the feed

With Postlyra

The reply you wrote once goes out in seconds
The contact is tagged automatically
The plug lands on time

Questions people ask

Is Instagram DM automation allowed?

Yes. Every automated reply goes out through the official Instagram messaging API on a connected professional account, and each activation is logged with who turned it on and when.

Do I need a keyword, or does any comment trigger it?

You choose. A trigger can match one keyword with contains, exact or starts with matching, or catch every comment on the posts you scope it to.

Can I ask people to follow first?

Yes. A follower gate holds the reply until the person follows, and shows a separate message to anyone who has not.

Does it work on Reels?

Yes. Post and reel comments share the same keyword trigger and the same private reply.

Can it sound like me?

You write the reply once. In the shared inbox, AI drafts pull from your voice guide, so a human reply still sounds like you.

What is auto-plug?

A follow-up comment that lands on your own post between 5 and 2880 minutes after it publishes, so an offer goes out without you sitting on the post.

Is this a ManyChat alternative?

For Instagram automation and publishing in one workspace, yes. See how it compares at /compare/manychat/.

Does it reply in outside communities for me?

No. Outreach drafts the reply to a community thread and you paste it in yourself, see /solutions/community-monitoring/.

See it answer, plug, repost.

Watch a comment turn into a DM, then a published post plug and repost itself.