Automations
What Postlyra does while you are not looking.
Four automations run against your accounts. Each one has a trigger you choose, work it does on its own, and a point where it stops and waits for you.
Research
Postlyra watches the platforms and writes in your voice.
It follows the channels and topics in your niche, ranks what is genuinely outperforming, and turns the winners into hooks and scripts.
- Trigger
- The channels and topics you track, across YouTube, Instagram, TikTok, and Threads
- What it does
- Ranks outliers, reads transcripts, proposes topics worth a post
- Where it stops
- Ready to turn into hooks and scripts in your voice
- Tracked channels sync on a schedule, so rising videos and outliers are ranked before you look.
- Transcripts are read and analysed, and topic reports propose the niche queries worth running.
- Saved searches re-run themselves and badge what came back fresh.
Content
Drafts arrive written.
An idea becomes a post in your voice with its research still attached. One draft fans out into a carousel, a reel caption, and a second language.
- Trigger
- A saved idea, or an idea pushed in from your terminal
- What it does
- Writes the post, builds the carousel, plans the date
- Where it stops
- Waits in review. Only work you approve reaches the publishing queue
- Drafting is grounded in your persona and the writing sample on each content profile.
- One approved draft fans out into a carousel, a reel caption, and a second language.
- Published posts return their metrics, which feed the next round of ideas.
Engage
Your Instagram answers itself.
A comment, a DM keyword, a story reply, or a story mention can trigger a response you wrote once. When the conversation needs a person, it hands over.
- Trigger
- Five Instagram events, each one you switch on by name
- What it does
- Sends your approved reply, tags the contact, logs the run
- Where it stops
- Hands the thread to you the moment it stops being routine
- Post or reel commentA chosen keyword sends your approved private reply.
- DM keywordContains, exact, or begins-with matching, with negative keywords.
- Story replyThe conversation arrives with the story it answered.
- Story mentionA mention opens the thread with its original context.
- Default DM replyA cooldown-capped fallback, only if you enable it.
Outreach
Replies are drafted before you open the tab.
Postlyra watches the communities you chose and prepares a grounded reply in your voice, using your experience and none of your sales pitch.
- Trigger
- The subreddits and feeds you configured, from Reddit to Hacker News
- What it does
- Shortlists the threads you can genuinely help with, drafts the reply
- Where it stops
- Postlyra never posts it. You read it, edit it, and post it yourself
- Every configured feed, from subreddits to Hacker News, is scanned for threads you can genuinely help with.
- Replies are prepared from your persona and the thread itself, with no invented results.
- You copy the reply and post it yourself, then mark the opportunity posted or skipped.
Agent ready
Point any AI agent at it.
Seven MCP tools, a REST API, and a command line run the same workspace you do. Claude can push ideas and write brand-grounded drafts from wherever you work.
Tokens are created on your profile's API tokens page. Every tool call is brand-scoped and written to an audit record.
- list_brands
- list_ideas
- get_idea
- push_ideas
- get_mining_context
- list_content_profiles
- create_draft
mcp.postlyra.com, approved from your account
api.postlyra.com, tokens from your profile
npm i -g @postlyra/cli
A closer look
See the automations running on real work.
Bring the accounts you run today and see which of the four automations would carry the most weight.